Make Money Very Easy

Learning Affilliate Programs Marketing Online Business Internet Google Adsense And Blogging

Top 10 Tips for Using Pay-Per-Click Advertising

Posted by legia
Saturday, May 16, 2009
comments (0)

Pay-per-click advertising has completely revolutionized how advertising is done over the Internet. No longer must advertisers purchase banners or text link ads on sites for a flat rate per month, but with virtually no guaranteed results (not even a guarantee of a click); instead, they can purchase “pay per click” advertising through a massive contextual ad server service, such as Google Adwords.

Now, with this new ability to advertise effectively comes several responsibilities: in order to use it correctly, you must understand how it works. You can't simply purchase the top right corner of a site for a flat rate per month. Below, I've included 10 important tips for PPC advertising:

1.Actually browse through sites that serve your advertisements. Eliminate those that are low quality or that are likely to inflate the price of advertising by giving you too many clicks per 1000 views.

2.Remember to always determine whether or not it is cost effective to advertise on contextual ad networks; or whether you should restrict your pay-per-click advertisements to the search engine itself.

3. Use “day parting” features to determine when your advertisements will and wont be shown. If, for instance, you find that at certain times during the day, you get a lot of clicks, but none are serious buyers, you may want to remove your days from that period of time.

4. Use the statistics program on whichever pay-per-click advertising program you are using to determine the effectiveness of ads. If ads are not effective (or are too effective), replace them with something else.

5. Test and refine your ads until you have the best possible advertisement (i.e. one that pulls visitors, but not visitors that don't buy).

6.Determine how many clicks you can afford to pay for per sale. You should be able to mathematically determine the optimal price per click.

7. Use Google Adword's keyword tool feature to search for additional keywords to use in your campaigns. The more you have, the more traffic you will pull.

8. Remember to segment each campaign into a list of keywords and an advertisement that matches that list. The smaller the list of keywords, the more narrowly focused the advertisement can be, making it more effective

9. Remove keywords from your campaigns that are not cost effective. Many keywords will pull searches, but will end up decreasing your click through rate or not converting to sales after someone clicks through.

10. Use negative keywords to prevent freebie seekers from running up your click through count. For instance, get rid of keywords like “free” and “cheap,” unless your product is free or cheap.

Follow each of these ten tips carefully and you will find that using pay per click advertising isn't as hard as it may seem initially.


Other Bisnis Online Tips and Information:

Related Articles On Business Online

Read More >>>

Labels: ,

Tips For Cost Effective Pay Per Click Advertising

Posted by legia
Tuesday, May 5, 2009
comments (0)

Pay per click advertising is one of the fastest ways to targeting prospective customers to your business products or services. A website can contract with one of the search engines, such as Google, Yahoo! or MSN and bid on keywords. When a person using the search engine enters one of the keywords in the search box, their ad pops up on the search results page as a sponsored ad. Here are some tips to make sure your ad is seen above your competition.

Know Your Niche
Knowing your niche when it comes to pay per click advertising involves knowing what search terms surfers are most likely to type into an internet search engine when looking for a site such as yours. Coming up with as many phrases that describe your website or your product or service is your most handy tool. With this basic list of keywords that describe your niche market you can then proceed to use the internet to help you find more words or phrases that you might not have thought of to add to your list. You can also find derivatives of the main words you thought up to give you a broader scope of keywords to bid on. To find free tools to use online to assist you simply type in "keyword too" into any search engine.

Pick Low Competition Keywords
The world of pay per click advertising is very competitive and the words you might want to bid on can be out of your budget. The key is to find the low competition variations of your main keyword that are less popular and therefore will cost less. The best tool one can have when looking for low competition keywords in their niche is a keyword analyzer software which can be purchased or found for free online. Some keywords tools are very good for doing pay per click research because they not only give you a list of alternatives for any search word you enter, they will also display the number of searches for that keyword and the number of campaigns already running for the keyword phrase you entered. This gives you a good view of what words you can bid on without going over budget, and also allows you to find keywords to bid on that are uncharted, meaning they get a good number of monthly searches but there are no campaigns running for that keyword. Without a keyword analyzer tool you can also find out how many campaigns are running for any keyword by simply typing the word into in the search engine and counting the ads.

Write Engaging Ads
Pay per click ads are typically less than 125 characters. You don't get lots of ad space to sell, so the object is to get into your customers head and ask yourself how they will benefit from your product or service. Listing a benefit in the form a question is a good way to engage those who view your ads. Some search engines such as Google allow you to score points through relevancy to search terms. Meaning the more relevant your ad is, based on how many times it is view verses how many it is clicked, the higher your ad will be on the list of ads bidding for that keyword. Using your main keyword in the title of the ad and in the ad itself will show your ad as having the exact phase that surfer searched for and thus increases the likeliness that they will click through to your web page.

Test Your Ads
Once you've written an add and included the keywords you'd like to bid on, your next step is to write a different ad and run it along side your first ad to test which one gets more click through's or sales. Once you've found this out, write another one and try and beat your previous stats. This will eventually lead to you having the best ads possible. Most pay per click companies will allow you to run two ads simultaneously, sharing the account funds to each and displaying each ad to same number of times.

Once you have a few pay per click campaigns under your belt this system for choosing the right keywords and creating relevant ads will become routine. Done the right way pay per click advertising can be a very cost effective way to promote any online venture you are involved in.

Other Bisnis Online Tips and Information:

Related Articles On Business Online



Read More >>>

Labels: ,

Subscribe to: Posts (Atom)